Crown Gas & Power are a leading independent business gas supplier and pride themselves on delivering a first-rate customer service experience with competitive gas prices.
High energy creative
Crown Gas and Power are committed to providing their customers with a fair and professional service. Their relationships with customers are based on principles of openness, honesty and respect. It was our objective to show this in our creative work for the company.
The brief
Operating an ethical business in the energy industry offering products and services that not only provide value for money and customers are valued at the foundation of their business and that relationship is based on principles of respect and mutual benefit. Crown Gas & Power are a corporate social responsible company who acknowledge their responsibility for the wellbeing and stability of their community. Both staff and directors pledge to regularly support charities in the local and global communities.
Our approach
Alongside the logo design and brand materials creation, Crown asked us to help with showing how the company is an outstanding place to work where people are inspired to be the best they can be. With this in mind, Crown were keen to create illustrated avatars for their staff and directors. This enabled customers to associate with the flexible approach to each business customer as they know each customer has their own individual requirements.
To ensure the longevity of the company through repeat and referral business achieved by customer satisfaction in all areas including product quality, attention to detail and service-minded attitudes. The brand design centred around these avatars, we created individual ‘mug’ shots with each member of staff having their own mug with their face on it to further personalise the creative. The aim was that customers would be able to relate to the person that was managing their account.
Title
SME & Micro Business, Commercial Business Gas Larger/Higher Quantity Business Gas. - Crown Gas and Power are committed to providing our customers with a fair and professional service. Their relationships with customers are based on principles of openness, honesty and respect. It was our objective to show this in our creative work for the company.
