Koi Kitchen is a family run Chinese outdoor catering and take away based in Broadbottom. They specialise in fresh cuisine, cooked to order using the best ingredients.
The brief - Catering website design
After a successful rebrand of the logo and brand identity, we were asked to create a new, modern website that was worthy of showcasing the delicious menu in store and the outside catering options available too. The website needed to tell the story of Koi Kitchen, be easy to update, and house information all about their services, so people could get in touch with them easily. We had to combine the beauty of the new brand and the functionality of the website we were creating to allow them to work together in unity.
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Widening the net, fishing for more
We expanded the new brand identity and adapted the illustrations, colours & logo to be compatible across digital platforms. We decided to give the watercolour style Koi fish pride of place on the homepage and decorated the hero with other hand drawn style illustrations that draw in the eye, coupled with real photos of the food Koi provide. These overlapping styles work together to create a bright homepage and present the incredible food on offer by the company from the offset.
Continuing with this style of promotion, we re-created their food and drinks menu for use on a website that looks great on both desktop and mobile devices. By developing this functionality, especially with the menus, it allows any visitors of the site a chance to access all the resources from any device. It also gave us the freedom to add further unique, eye-catching illustrations for more pages of the website. Restaurant website design never looked so good!
The outcome
Through working with this company, we learnt about the heritage of the Koi story and all agreed we wanted the brand to echo this. The history behind this family business that is now being run by a young inspiring team is something we wanted to take inspiration from too. Koi Kitchen has now been revamped for the contemporary, giving the new team a chance to make their own mark on it, but it still emanates the essence of the family business. The identity of the company now works as a whole, across print, digital and in the store.
Koi Kitchen have a distinctive, modern and beautiful style that is eye catching and works to set them apart from any competition. The basic recipes behind the food on their menus have been refined through generations of cooking and practised to perfection, now the website portrays their ability with a degree of style and professionalism. The team at Koi work very hard to keep their menu fresh, modern and the best in town and we made sure their brand and website works just as hard as they do!
